I’ve
been thinking a lot about art lately. I’ve taken on the monumental task of organizing
our local craft fair. The catch is that
there are a lot of “new” rules this year and with change comes resistance. Some of the resistance is just that the tables
are more expensive this year than last, others are upset that they must now
follow the Guidelines laid out by the Health Authority for safe preparation and
sale of foods. The things that catches
me is the concept of “handmade” this is
a craft fair and the criteria state that items have to be crafted in some
significant way. Nothing with the stamp “made
in china”. While sometimes this is easy – those cute little hand blown glass
beads are definitely hand crafted, and somebody spent a lot of time crocheting
little hats for babies. Whereas those Pashmina imports from India were screened
out as not locally handcrafted. But the
line gets blurry - does gluing a little
metal hello kitty charms onto hair clips count as a craft? or cutting elastic bands in short lengths and
tying a knot in the end? How about
machine embroidery – where you buy a program for a Snoopy image and then let
the machine do its thing on hand towels? Are my little packages of seasoning blends
hand crafted?
Which
takes me into a whole other realm – the business of art. Or craft. I spoke to a woman who makes her living on
her art once – she talked about her paintings, her prints, he workshops, and
then the rise in cute little crafty things on webpages such as Etsy.com and
maybe it was better to be selling cute little crafts rather than trying to
break into the realms of art collectors and galleries. She thought my spice packets were brilliant
in their own way. Maybe I need to spend
some time and put something up on Etsy.
I
have another artistic friend who is a photographer – who used to spend hours
and hours in her dark room but can no longer find the chemicals for her work as
film is slowly becoming obsolete. She now makes more money making handmade soap
than the delicate art of the dark room.
She suggested I watch a documentary called “Exit through the Giftshop”.
I
did. As a straight documentary, this
film is a snoozefest, an artist's love note to himself written in spray paint
on a public wall. But on another level
it blew my mind. It is about a French
immigrant who started filming graffiti artists, and eventually met some very
famous ones, who encouraged him to try making art. So he did…. But not in the fashion that I would
consider art – is it handmade – certainly… but not by our Parisian filmmaker. The fellow instead jumps in with two feet,
hires out of work artist and graphic designers – having them do the actual
creating of his ideas on an enormous scale.
The not so brilliant ideas he pawns off on these designers are largely
imitations of other renowned graffiti artists,
crossed with the use of famous artistic and historic images, many of which are
copyrighted, altering them in slight ways.
The documentary then follows him as he holds an “art show” in an
abandoned CBS builidng. Marketing his
self-financed debut with mixture of an overheated and hyped street
art market and his misuse of endorsements from a few legendary graffiti
artists. Then comes the part that kills
me - this fellow who didn’t actually do
any of the creation of the installations himself, who didn’t seem to have one
original idea in his head sells this so called artwork made largely of
copyrighted material for five-figure
sums.
Art collectors
and people with lots and lots of money gobble up this “art” so his debut art
show is a soldout affair that brings in sums I’ve never even dreamed of. Over a million dollars in a matter of weeks….
So is this guy
brilliant, or just lucky? Does promotion
of Art give it value? How do you value
art? What really is handcrafted? and
what does this say about my own art? How
do I price my art? And what does it mean
to be an artist?
But if you want
some famous art- you too can own a pair of spray painted, Nike sneakers for
$1000 (http://www.mrbrainwash.com/store/storeproducts/justdidit.html)
–
or you can get
some not so famous art in the form of my
labour of love – Wynken, Blynken and Nod -
$15.99 which should be up on the Friesen’s Press bookstore website
within the week.
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